On Page Optimization The most important part of search engine optimization is fine tuning of on page factors. Below are some of the top on page search engine optimization factors which cannot be ignored. Do check if you are missing something while optimizing your web pages:
- Page Name (url)
- Keyword prominence
- Keyword proximity
- Keyword density
- Location of Keywords on the Page (beginning to end, keywords in links, location of keywords in paragraph, footer, sidebar, header etc)
- Number of occurrences of keyword
- Heading Tags (h1-h3)
- Text Type (bold, italic)
- Links(Anchor text, location of links(header/footer..), title tag, inbound links, outbound links)
- Images(file name, title element, alt attribute, location of image in the page, links on image)
- Number of words in a page
- Page layout (css errors, html errors, xhtml compliant)
- Meta Tags (description, keywords, robots, content type)
- Lower and Upper case letters in words
- Use of stop words
- Comment tags
There are also a number of things you can do "off your web page" to improve your search engine page rank and increase targeted visitor traffic to your web site. This is the area known as off-page optimization. Off-page factors should be carefully considered and implemented to achieve a higher search engine ranking. These factors are primarily tied to the site's linking (inbound and outbound) techniques. This is commonly known as link popularity.
How popular are the web sites that link to you and the sites you link to? Are the inbound links to you relevant to your site's content? How popular is your web site? Each link to your web site from another web site (i.e., backlink) is considered a "vote" to your site's popularity. These votes can increase the importance of your web site from the search engine's prospective.
Off-page optimization:
Some of the factors considered by the major search engines in evaluating the off-page optimization of your web site include:
* Which web sites are linking to your site? It's critical that the web sites linking to your site are relevant to the content on your site and the linking site is considered an authority in its field by the search engine.
* How many web sites are linking to your site? The number of relevant sites that link to you is a significant plus for your site.
* What is the Google page rank (1-10) of each web site that links to your site? This is a major factor because a high page rank relevant site linking to your site is much better than a low page rank site. A site's voting power increases as the page rank of the site increases.
* What is the anchor text of each link to your site? The anchor text indicates the area of relevance the linking site places on your site. This anchor text should include your primary keywords. The text in the linking anchor text should not be the same in every site linking to your site. This is not seen as natural linking by the search engines. You need to get variability in the anchor text.
* What is the page title of the web page that is linking to your site? It is better if the title page of the linking web page is relevant to your site and contains one of your keywords in its title. If it just says "link directory" then that is not good.
* Is the link to your site a reciprocal link or a one-way link? A reciprocal link means you have linked back to the web site that linked to you. This can be a negative to your site because you lose some of your site's page rank to the other site. If you do resort to reciprocal links, make certain the page rank of the other site is the same or higher that the page rank of your linking page. The one- way link to your site is a much better deal because you do not lose any of your site's page rank.
* How many inbound and outbound links are on the web page linking to your site? The page rank of the site linking to you is influenced by the inbound and outbound links. The linking site will pass you more of its rank as it decreases the number of outbound links.
* How important is the web site that is linking to your site in its area of relevance? You will get more bang for your buck if the site linking to you is considered an authority in its area.
A social network service (SNS) focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.
Posts
0 comments:
Post a Comment